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Here’s what is coming to when it comes to marketing scripts these days, I’m finding (note: in USA, treatments aren’t usually requested):

Treatment:

Essentially, a version of a script, 10-12 pages long (12px font, Times New Roman is fine), pretty much written like a short story in present tense.

Synopsis:

One or Two page description of a script (One page is better, being the favored length these days, I’m finding. On rare occasions, some parties do occasionally ask for longer versions, maybe to see how quickly you can deliver) presenting the main characters, the sequence of scenes, beginning, middle, and end. Write as if you\’re addressing someone with severe attention deficit disorder.

Mini-Synopsis:

A 100-200 description of one or two sentences, presenting the characters and main story line of a script. Imagine you’re trying to sell a vacuum cleaner (or better, “a niche widget”) to a hostile stranger ready to slam the door in your face and break your nose, only this time it is a script.

Logline:

A single sentence description of a script to grab the attention of someone whose first view of the world was Music Videos: “XXX must XXX or else XXX will happen” [but not in these exact words, of course].

Pitch:

Logline, but with gestures, variation of voice intonation, and if in person – vs on phone – tap-dancing (or hip hop moves, depending on story)

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